Interactivity in
Online Marketing
Interactive
Marketing is what distinguishes the old marketing techniques from the new
marketing style. In the past, sellers using old marketing techniques would try
to persuade their audience by pushing media to as much people as possible
instead of focusing on their target market; this would create traffic into
their stores and/or websites. Companies would send out tons of offers to
different consumers asking to purchase their products and then try to create
some sort of relationship with them. Yes, this technique worked at times;
however, the main problem was that companies lacked a relationship between the
buyers and sellers.
Using
interactivity in online marketing is extremely beneficial; it gives you tons of
different ways to make more personal connections with your audience. It’s all
about creating a bond with your customers and building trusting relationships.
With the Internet at an advantage, the old days of making cold calls became a
tool of the past. Now a days, companies can interact with their target audience
in many ways that would have been though impossible or even overly expensive
just a few years ago. Online interactivity shouldn’t primarily focus on just
having a conversation; it should also focus on showing results in advance for
the customers. Consequently, people will be much more willing to do business
with the company due to the fact that they care about solving their customer’s
problems/issues.
Three things you must do to succeed in
online marketing:
The
first thing you need to do to succeed in online marketing is attracting
visitors to your blog or website. You can attract visitors by using different
interactive features on your website or blogs such as: videos, forums, webinars
and auto responder email sequences in order to convince your customer that they
must buy from you. There are several tactics a company can use such as: paid
advertising (Google Adwords,) social networking sites (Facebook or LinkedIn,)
and article directories (Ezinearticles and Articlesbase.)
The
second thing you need to do to succeed in online marketing is once you have
already started driving traffic to you site, you may begin interactivity with
your visitors and turn them into customers. There are several different ways
this can be done; for instance, you can create forums in which visitors can
post comments, share ideas and insights regarding your company. This will help
create a buyer and seller relationship and will make the customer feel as if
the company has a personal interest in them.
The
third thing you should do to succeed in online marketing is converting your
visitors into leads. On your website or blog you should have a signup form
where visitors can join your email list. You should offer them some incentives
such as something of value like discounts, coupons or free samples. Make sure
not to constantly hammer your customers with tons of emails trying to convince
them to buy something from you instead send a decent amount of emails offering
a great deal of value. As time progresses you can slip in a sales pitch here
and there and the customer won’t feel as if they are only just a prospect to
you. Using interactivity in online marketing will definitely help increase your
company’s chances of success. It will help create a more personal connection
between the buyer and seller resulting in a higher chance of becoming a repeat
customer.
You make a great point. Consumers love to be fed information, and they seek out information from brands. Brands must take advantage of these tools to develop empathetic relationships with the consumers that are already out there searching for the product or service.
ReplyDelete[Christian Villanueva]
ReplyDeleteGreat comparison between the new and old ways of marketing. Consumers must always be attracted to something in order to build interest with marketing techniques as you mentioned. I agree, too many emails is always annoying and easy to avoid with simply pressing the "Unsubscribe" option. You want to give the option to the customers, but try your hardest to keep them from clicking on it.